Browse Services
The Reality
Most small businesses are doing some marketing. Almost none are doing all of this: clear brand recognition, positioning that speaks directly to your ideal customer, a content system built to convert, strategy behind every social media post, professional photography & video, and a website that’s actually built to close the sale.
The Realization
If that list made you wince a little… honestly? Good! Because THAT is the gap we can close together. Maybe you knew you needed better social media presence, and that’s what landed you here. I know it might feel intimidating to arrive here and realize the gap between how to market a business well vs what you’ve actually been doing is WAY bigger than you realized.
The Fix
Good news is…. it’s fixable. And we fix it the right way, at the foundational level. Sure, lots of makeovers are superficial. But think of this as the kind of makeover that transforms your business from the inside out. The kind of glow up that changes your mind, body and heart. Not just the pretty outside shell. That’s why my customer’s content lands so well with their audience… it’s authentic.
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A 6-7 month long, complete marketing transformation. This is not just "upping your social media game." This is the nitty-gritty, intentional, attention-to-detail kind of work that makes certain brands stand out in a crowd — not by posting more, but by finally having a real strategy behind everything you put out.
We spend 3-4 months building your foundation, plus 3 months of content roll out.
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30-60 Days
Messaging: We dig deep into your brand to clarify your positioning and messaging — who you're really talking to, what makes you different, and why what you have to offer is the best obvious choice.Brand Identity: Next we look at your branding - I might make some light tweaks if you don’t have a full brand identity.
Canva Brand Kit: I build your custom Canva Brand Kit - this is what I use to design all your content.
Website: We audit your current website to identify what may be helping (or hurting) your sales.
Sometimes this phase reveals you may need a full brand update or website overhaul. Those are available as add-on services, billed separately at their standalone price. This means your makeover phase lasts 60 days instead of 30 — and if it does, we extend the full process to 7 months, so you still get a full 3 months of content rolling out live no matter where you started.
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30 Days
We plan out exactly what content you need and what themes to address— what to shoot, what story each piece tells, and how it all ties back to your brand strategy — so nothing gets filmed, photographed or designed without a purpose. Your content map may be a mix of static posts, carousels, reels or email marketing.
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30 Days
We schedule dedicated shoot days to film everything from your content map — professional photos and video — so you walk away with a real library of content ready for me to use.
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Your content goes live on a consistent schedule for 3 months, built around the strategy from Phases 1-3. Every post has a purpose. Along the way, you'll also get marketing homework — simple, doable tasks to keep your audience engaged between posts, so momentum never stalls.
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The Marketing Makeover — $4,500
Payment plans available - pay in 6 installments of $750.
Note: If your Makeover phase reveals you need a full brand refresh or total website overhaul, meaning more than light tweaks… I offer those services too:
Canva Brand Identity: $1,200
Website Build: $2,000
Branding + Website Build: $2,800 (you save $400)
These would be billed on top of your Marketing Makeover.
The Marketing Makeover
Post Makeover Maintenance
After your makeover is complete, you get to choose your level of ongoing support.
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We’ve built a great rhythm together over the last 6-7 months. I understand your marketing needs, how you work, your brand voice and positioning.
Now you can keep me on board as your go-to marketing girly.
Social Only — $750/month
Ongoing content creation and posting across your core platforms, with quarterly strategy sessions.
Social + Email — $1,200/month
Everything above, plus email marketing and list nurture.
Fractional Marketing Director — starting at $2,500/month, 1-year commitment
Could include: social, email, blogging/SEO, Pinterest, YouTube, calendar ownership, monthly strategy check-ins, performance reporting, competitor watch, and budget oversight. Final price depends on your channel mix and intensity — this custom pricing is built around your business, not the other way around.
For comparison: a full-time marketing employee runs $45,000–$65,000+/year in salary and payroll taxes alone. This tier gives you director-level marketing ownership, starting around $30,000/year.
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I personally train you or a team member to run the exact marketing system I built — full SOP documentation, 1:1 training sessions, a live troubleshooting session, and 30 days of support.
Baseline Requirements
This handoff training works best with someone who's already comfortable with the basics — I'm training them on your specific system and strategy, not starting from zero.
They should already have:
Comfort using a smartphone camera (photo & video basics — framing, lighting, steady shots)
Basic familiarity with Canva or similar design tools
Comfort navigating Instagram/Facebook business tools (posting, stories, scheduling)
Basic writing skills for captions and messaging
Reliable, consistent availability — this isn't a "whenever I get to it" role
Willingness to be on camera or direct others, if your brand involves personal or team visibility
Investment — $7,000
Note: You’ll also need to plan to cover the trainee’s wages during ~30 hours of training, plus their ongoing pay once handed off . This is the equivalent of onboarding a marketing coordinator, not just paying a training fee.
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Paid Ads Add-On — I design, film, and manage your advertising campaigns and budget.
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— $1,200
A user-friendly, custom brand kit built by a professional in Canva — meant to actually be used by you or someone on your team, not just handed off and forgotten. Includes primary logo, secondary logo, stacked logo, color palette, fonts, patterns, and icons, plus a brand strategy session and a visual style guide.
No design degree required to drive this baby once it’s handed off to you — if you or your team can use Canva, you can use this!
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—$850
This isn’t just a headshot session. It’s a fully planned, fully directed brand shoot built around your business, your goals, and how you actually want to be seen — backed by 17 years of professional experience behind the camera.
Session Includes:
Pre-shoot wardrobe and prop planning
Shot list, built around your brand and marketing goals
½ Day Shoot — elevated brand photography plus some behind the scenes B-roll video footage you can use on your socials
Guided direction throughout (no awkward “just be natural” — you’ll be told exactly what to do)
A fully edited, curated content library — multifaceted images built to work across your website, social media content, ads, and print
Most people’s “brand photos” are a rushed hour with a friend’s camera, and you end up with a handful of headshots and nothing else. This is a real content library — images that shine wherever you may need them.
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— $2,000
A fully custom Squarespace website build (up to 6 pages), mobile-responsive, conversion-focused layout, basic SEO setup, and launch support with walkthrough training.
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Everything you need to launch your brand — Canva Brand Kit, professional photos for your site, and a full custom website, all built together with intention instead of stitched together after the fact. This includes:
Canva Brand Kit
Professional Photos for your site (10–15)
Full website build
Investment: — $2,800
(save BIG vs. buying separately)