The Marketing Makeover Podcast
Join host Madison Hernandez Chandler for live marketing audits of real business owners, deep dives into iconic pop-culture makeovers, and easy-to-understand translations of marketing jargon.
Three formats. One question: what's actually working in your marketing?
Live Marketing Audits
A real life business owner, their real life business, and a real close look at their marketing… all on camera.
We look at everything a customer sees — the website, the bio, the reviews, the content, the messaging. We sort it into three piles: what's already working, what might be quietly costing you customers, and the one thing worth fixing first. You'll leave with a shorter, clearer to-do list than the one you came in with.
Iconic Pop Culture Makeovers
We’re talking the likes of Elle Woods, Mulan, T-Swift, Mean Girls, Fyre Festival and… Cracker Barrel?
The most famous makeovers in pop culture are marketing case studies, and they've been teaching us this stuff for decades. Some worked brilliantly. Some went spectacularly wrong. Every one of them has a lesson you can use.
Marketing Talk
You wear enough hats already. You shouldn't also need a marketing degree to run your business well.
In these short episodes, we decode industry jargon terms like funnel, positioning, brand identity, CTA, & more.
There's no shortage of people explaining these online — usually right before they sell you one. But here, you get the definition and an honest answer about whether it appliesto a business like yours - including what they look like in practice.
Listen Up
Explore a curated collection of audio moments—from interviews to soundscapes—designed to inform, inspire, and engage. Whether you're here to learn, reflect, or just enjoy, our audio selections offer something for every listener.